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The Alter Rebbe assures us in Tanya that the efforts of those who follow in his ways, inspiring their fellow Jews to return to G-d, will have an “eternal” effect.
According to Jewish custom, the Shir Lama’alot psalm is posted beside a newborn baby’s crib.
"See, I give you today a blessing and a curse" (Deuteronomy 11:26). Moses is giving the Children of Israel the power of sight: to perceive that the true nature of evil is nothing more than a transmutation and distortion of the Divine good. When evil is thus seen, it can be transformed into the good that it essentially is.
— The Lubavitcher Rebbe